trend Noel 2010
French Internet users have for the most part, the desire to perpetuate the traditional "Christmas spirit", including menu, the decor ... However, they do not forget the practical aspect of being on the lookout for opportunities to spend less, 86% thought such as reducing their Christmas budget, or by selling their gifts, according to a survey Spir Communications
tradition and old habits are ... Most
Internet users surveyed for Christmas cultivates a positive image of Christmas, which constitutes a specific event linked to the choice, tradition and symbols for 37%, to dream (children) for 29%, or at opportunity to eat well (14%), to give gifts (9%) or to show solidarity (4%), this study shows, which ran from November 29 to December 3, 2010 with 695 Internet users aged 15 years and older. The aspect of tradition is even more present in people's minds when it comes to Christmas menu, which, to be "good" must be " traditional and similar each year "for 69% of respondents. The decor contributes to a lot of the magic of the moment, the perfect decor to be "very traditional (Christmas tree, balls, garland)" for 63% of respondents.
Moreover, the French Internet users still adopt certain behaviors that could be called traditional: for example they continue to go mostly to the shops to make their Christmas shopping, mainly in supermarkets (80%), but also in specialty stores (68%) and department stores (37%) against 31% for the websites of brands and manufacturers, 30% for the websites of stores and 23% discount for Internet sites. Supermarkets are solicited, 69% to prices, and 55% for promotions offered, selection criteria, however, found for the websites of brands and manufacturers, valued at only 31%, plus the standard delivery. In these stores, the Internet mainly buy food and traditional toys. Specialty shops, chosen for their reliability and reputation, are mainly used for sporting goods and items, while high-tech department stores, rated for availability of products and services offered, rather to provide customers with cosmetics / perfumes and textiles. Customers often select websites, both those brands / manufacturers and stores to do their Christmas gift purchase travel / vacations or high-tech products. For gift ideas, too, respondents rely primarily to stores (57%) as well as flyers and catalogs (54%), before the Internet (51%).
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